Pär Larshans

Pär Larshans is Director of Sustainability at Max Hamburger Restaurants, a Swedish family owned fast-food company founded in 1968. He is a frequent speaker on topics including leadership, sustainability and human rights. For the next 4 years Pär will be a part of a research team that will try to define robust principles for a socially sustainable society. Pärs work within Max has also lead to recognition including The Green Award in London in 2009 for the importance of “putting the carbon on the menu and by that being an example for the world”. Rob Peters runs the "Standard of Trust" assisting leaders and businesses that have intangible services/products in growing their revenue through the capture, measurement, and management of relationship capital. Rob performed a 5 year IT Executive Leadership Survey for DePaul University. 98% of CIO's stated that building marketing, selling, and communicating their IT organization's value to the business was something they did not do well.